MEDIUM FORMAT CAMERA QUALITY PLUS HAND-HELD FLEXIBILITY IN ONE SYSTEM
COPENHAGEN, April 30, 2009 — Phase One, the leader in open-platform based
medium format camera systems and solutions, today announced immediate availability
of the Phase One P 40+ — the company’s second Sensor+ enabled digital camera
back/camera system.
Like the P 65+ introduced last year, this new system offers two separate image-capture
modes. In normal mode, the P 40+ delivers full 40 megapixel captures for high-quality
image details. And when shooting conditions demand, a photographer can push a
button and instantly switch from 40 megapixels to 10 megapixels, gaining a four-fold
increase in light sensitivity (ISO to 3200), and a capture rate of up to 1.8 frames per
second –an ideal performance for hand-held and/or low-light conditions.
“Our second Sensor+ enabled system has been designed to deliver the fastest capture
rate of any high-end medium format camera system on the market today,” said Jan H.
Christiansen, marketing director for Phase One. “Our relentless innovation is inspired
by the needs of quality-conscious professional photographers who seek flexible and
reliable camera systems that can work as hard as they do.”
The versatility of the P 40+ system is important for those who seek quality medium format
16-bit capture under a variety of working conditions. Both modes feature a 12.5
f-stop dynamic range. From high-end wedding, fashion and fine-art photographers to
photojournalists, the choice of capture modes in a single camera system frees
photographers to focus on the job at hand rather than worry over equipment.
Best results of Sensor+ technology are available by processing images using Phase
One Capture One software version 4.8 or higher.
Technical specifications:
P 40+ full resolution capture mode:
Resolution: 40 megapixels
Pixel size: 6 x 6 micron
RAW file compression:
IIQ large: 40 MB
IIQ small: 26 MB
ISO: 50, 100, 200, 400, 800
Capture rate: Up to 1.2 frames per second
P 40+ Sensor+ capture mode:
Resolution: 10 megapixels
Pixel size: 12 x 12 micron
RAW file compression:
IIQ large: 10 MB
IIQ small: 7 MB
ISO: 200, 400, 800, 1600, 3200
Capture rate: up to 1.8 frames per second
Phase One P+ camera back mounts:
Phase One 645 AF, Mamiya 645AFDII/ AFDIII, Mamiya RZ67 PRO IID via adaptor,
Hasselblad H1 and H2, Hasselblad 555ELD, 553ELX, 503CW and 501CM, Contax 645.
Wide angle & technical cameras: 4 x 5″ via FlexAdaptor: Arca Swiss, Cambo, Linhof,
Toyo, Sinar, Plaubel, Horseman.
Pricing & Availability
The P 40+ digital back starts at €14,990; the P 40+ camera system starts at €16,990.
All products are available now.
More information
For full technical specs, please read more here: www.phaseone.com/p40.
For pricing and more information please contact a local Phase One dealer:
http://www.phaseone.com/Content/ContactUs/LocateDealer.aspx
About Phase One
Phase One is a leading provider of digital image capture and work flow management
technology. Phase One 645 Camera Systems and P+ digital backs open new possibilities,
putting the focus back on the moment of capture. Phase One Capture One software helps
streamline the capture and post-production process. Supporting DSLR, medium- and largeformat
photographic equipment, Phase One products are renowned for their superior quality,
flexibility and speed — enabling pro photographers to realize their most subtle and most
complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York,
London, Tokyo, Cologne and Shanghai. For more information please, visit the Phase One web
site on www.phaseone.com.
Phase One and Capture One are registered trademarks of Phase One A/S. All other
brand or product names are trademarks or registered trademarks of their respective
holders.
PR Contact
Kathy Madison
Arcand & Madison Public Relations
Phone: +1.781.259.1764
Mobile: +1.781.640.1850
E-mail: kathy@am-pr.com